Alexander Bard to judge on Swedish Idol

  • Bild 39 650x406 Alexander Bard to judge on Swedish Idol

    Alexander Bard, the mastermind behind Gravitonas, BWO and Army Of Lovers has taken on a new role – judging the 8th season of the Swedish adaptation of Idol. Sitting with him on the panel will be Anders Bagge (songwriter/producer) Laila Bagge Wahlgren (songwriter/talent scout) and Pelle Lidell (A&R Executive for Universal Music.

    Alex declined the offer in the past, saying…

    “I just felt that now was the right time. I’ll admit that I’ve never watched Idol before, but I will do a crash course,” he said and added, “I’m not searching for the perfect singer. I’m much more interested in finding strong personalities.”

    After accepting the role, he spoke a bit about how the show has progressed and why he’s ready to be a part…

    “The program has become quite sophisticated over the years [...] Mainly because it spawned artists who do not necessarily win the competition, but which reach out to the audience and start building a career.”

    We’re absolutely sure Bard will be an asset to the panel, considering the iconic music + brands he’s created through his successful career.

    “I am know to be straightforward and I will continue to be,” he promised.

    Check out the new video from Gravitonas for their single Religious here.


    March 17th, 2011 | Admin | No Comments | Tags: ,

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